SEO & Generative Engine Optimization

Get found everywhere your customers search — Google, ChatGPT, Perplexity, voice assistants, and AI Overviews.

Search Has Changed. Has Your Strategy?

For 25 years, SEO meant one thing: rank on Google. That’s still important — but it’s no longer the whole picture. Today, your customers are asking AI for recommendations. They’re typing questions into ChatGPT, Perplexity, and Google’s AI Overviews. They’re using voice assistants to find local services.

If your business doesn’t show up in those answers, you’re invisible to a growing segment of your market. And that segment is growing fast.

What Is Generative Engine Optimization?

GEO is the practice of optimizing your digital presence so AI-powered search engines — ChatGPT, Google AI Overviews, Perplexity, Copilot, and voice assistants — can find, understand, and recommend your business.

Traditional SEO gets you ranked. GEO gets you cited. When someone asks “who’s the best web designer in Southern Oregon?” you want to be the answer — not just a link on page one.

Our SEO & GEO Services

Technical SEO Audit

We crawl your entire site to find what’s broken and what’s holding you back. Crawl errors, redirect chains, broken links, duplicate content, page speed issues, mobile usability problems, indexing gaps. You get a prioritized action plan — not a 50-page report that collects dust.

On-Page Optimization

Title tags, meta descriptions, heading structure, internal linking, image optimization, URL structure. The fundamentals that most agencies skip because they’re not glamorous. They’re also what actually moves the needle.

Local SEO

For businesses that serve a geographic area, local search is where the money is. Google Business Profile optimization, local citations, review strategy, map pack dominance. When someone searches “near me,” you show up.

Structured Data & Schema Markup

This is where most businesses are completely invisible. Structured data tells Google and AI models exactly what your business is, what you do, where you’re located, and why you’re qualified. Without it, AI has to guess — and it usually guesses wrong or skips you entirely.

We implement ProfessionalService, LocalBusiness, FAQPage, Article, and Review schema — the signals that get you into AI-generated answers.

AI Citation Optimization

We create and structure content specifically designed to be cited by AI models. This means clear, authoritative answers to the questions your customers ask. Problem-solution formatting. Entity signals that help AI understand your expertise. The content strategy that turns your website into a source AI trusts.

Content Authority Building

AI models cite sources they trust. Trust comes from depth, consistency, and expertise signals. We build content hubs around your core services — comprehensive, interlinked resources that establish you as the authority in your space. Not thin blog posts. Substantive content that proves you know what you’re talking about.

What You Get

• Comprehensive audit — technical, on-page, local, and AI-readiness
• Prioritized action plan — what to fix first for maximum impact
• Implementation — we do the work, not just hand you a report
• Monthly reporting — real metrics: rankings, traffic, leads, AI citations
• Ongoing optimization — search evolves, your strategy evolves with it

Why Good Creations?

Most SEO agencies are still playing the 2015 game. We’ve been building for AI search since before most agencies knew it existed. Our own site ranks in AI-generated answers. We practice what we preach — and we can show you the results.

No long-term contracts. No vanity metrics. No offshore teams. Just a 26-year veteran who understands both the technology and the marketing strategy behind it.

Related: How to Optimize for ChatGPT & AI Search · AI Search: A Plain English Guide · Web Design Services