How We Use Chat GPT

I am sure you have heard of Chat GPT by now. If you haven’t, it’s a free artificial intelligence tool that anyone to use. People have used it for creating entire books of text, and programmers have used it to write code for them. Every web design company is using it, though no-one is really admitting it, until now.

I use Chat GPT on all web design and marketing projects, and this article is going explain how I use it. Specifically, I am going to showcase a project I just completed for Bob Sloss at Shamrock Window & Door. Most people talk about how useful Chat GPT is at writing articles and helping you create your social media posts, and that is where I have seen it used the most. However, that is just the tip of the iceberg in terms of its possibilities.

When it comes to content, Chat GPT gives you a fantastic starting point. I am not an expert in the window industry, so Chat GPT was like having a window expert at my fingertips to answer questions. I didn’t have to bother Bob with these questions. I could have Chat GPT give me the talking points which I could then rewrite and make human.

You have to rewrite it in your own words, by the way. I have seen so many Chat GPT-generated articles now that when I see the term, “We understand that every situation is unique, that’s why…” I instantly recognize it as a Chat GPT phrase. If I can spot that, then so can Google. I have experimented with different ways to use Chat GPT and I found that articles written solely by AI don’t rank as well as human-written content.

The thing with Chat GPT is that what you get out is only as good as what you put into it. As with any tool, there is the right way to use it, and then there’s the lazy way. Chat GPT is an artificial intelligence. While it’s incredibly advanced, it doesn’t think the way humans do, so if you ask it to write you an article for your website, that article is going to feel artificial.

If someone is using Chat GPT just to create website content, its an incredible waste of time, and a dis-service to the client. That’s not to say that Chat GPT is not valuable. On the contrary, its the most valuable tool at my disposal. The key is knowing how to use it effectively.

Going back to that window expert that I had at my fingertips, what if I could give them today’s SEO data and have them analyze it for me? Then when I ask it questions I can get instant answers to SEO questions. Its like having a research assistant that instantly knows the answer to any question I can have about my client’s industry and customers. So let’s dive into a little case study on how I used it to build https://shamrockwindowanddoor.com/

Shamrock Window And Door Case Study

Shamrock Window and Door’s owner, Bob Sloss saw my ad on Craigslist and called me because he wanted to build a website for his window and door company. He has been in business the longest in the Seattle area, but did not have any online presence. He identified a specific company (who I will not name) as their biggest competition.

I subscribe to SEMRush, a premium SEO research tool that allows me to do a deep dive into any company’s website, so I ran some detailed reports on his competitor. I was particularly interested in how much traffic they were getting to their website, and how their users were finding them.

This page shows that they get 252 visits per month from Google searches and my client wanted a piece of that business. Out of those 252 visitors, 87 have a commercial interest. These are the people that want to do business with our competitor.

I used SEMRush to generate an excel file of the competitor’s SEO data, focusing on their customers and the keywords they were using to find them. I fed that data to Chat GPT, which gave Chat GPT the ability to answer specific questions instantly. I am now able to use that data to find opportunities like this one:

Based on the keyword data provided earlier, “replacement windows” and “window replacement” both seem to be valuable keywords, but they have different search volumes and difficulties:

“Replacement windows”:

Search Volume: 18,100
Difficulty: 70.99 (High)

“Window replacement”:

Search Volume: 12,100
Difficulty: 74.32 (High)

That was good information. What does it mean?

Replacement Windows is searched 6,000 times more than Window Replacement. it’s also an easier keyword to rank for.
Remember, this is the competitor’s website data we are looking at. This is what their customers are searching for. They are using the term “Window Replacement” everywhere on their website. yet 50 percent more of their customers are searching for the term “Replacement Windows.”

That’s definitely something we can exploit. Chat GPT gave me multiple opportunities, just like this. For example, I asked it what services should be prioritized when building the site.

We used all the keyword data at our disposal in order to create the perfect front page. We knew exactly what their ideal user is searching for, and we presented it with a beautifully-designed website.

Keywords and phrases, however, are just one part of how Google ranks your website. Google uses four main technical metrics when testing a website.

Performance

Google only wants to recommend websites that provide a good user experience. With the introduction of mobile-first ranking, Google scores a website based on their speed when using a slow 4G cellphone connection. if you don’t score well on this test, it doesn’t matter how great and targeted your content is. Google simply does not consider slow websites to be an acceptable user experience.

Accessibility

This is how accessible a website is according to Google’s ADA standards. Google wants your website to be an enjoyable experience for everyone. An example of their checks include making sure there is enough contrast between background and foreground elements as that will make the site more enjoyable for color-blind visitors.

Best Practices

How the website scores according to Google’s coding standards. This includes things like expected image sizes and resolutions.

SEO

This is how Google rates the SEO work that was done on the website.

If you are going to rank on Google, you need to score high on these four metrics. Here is how Shamrock’s new website scores:

Bonus Case Study

Sometimes, however, your client is already the biggest fish in the pond. As the following is based on data from our client’s website, I have removed any way to identify them. This client came to me already as the number one XXXXXXX store in Medford. They were in the market for a new company to help them with their website and they approached us for help.

This time, however, I didn’t need to analyze their competition. They had all the data I could possibly want as their own website received over 10,000 visitors per month from Google:

I fed their data into Chat GPT and asked it for opportunities and recommendations.

“Despite high search volumes, some keywords are underperforming in terms of generating traffic. For instance, “xxxxxx” and “oregon xxxxxx xxxx” have search volumes of 18,100 and 8,100, respectively, but they contribute only one unit of traffic each.“

That’s very interesting. Two core keywords with 24,000 searches per month, that only generated two website visitors. That’s definitely an opportunity they have been missing out on.

“There is room for improvement in search engine optimization (SEO) strategies for certain keywords. The search term “xxx xxxxx near me”, for example, has a search volume of 1900 but ranks 11th, contributing only 9 units of traffic.”

That keyword has an interesting conversion rate. It doesn’t have the search volume of the other keywords, but it shows that people are scrolling further through the search results. They are not finding what they are looking for higher in the search results. If we can boost that keyword, we can capture a higher percentage of the 1,900 search volume. That’s opportunity number 2.

“Other areas can also be improved, for example, “xxxx xxxxx in medford oregon” has a keyword difficulty of 47 but only contributes one unit of traffic.”

Well that’s just criminal! That keyword has a relatively low difficulty level, so it is an easy fix for opportunity number 3.

I then asked Chat GPT to probe a little further and come back with a more detailed analysis:

XXXX-related keywords: There seems to be a significant demand for xxxx xxxx xxxx. The search volumes for keywords such as “xxxxxxxxx”, “xxxxxxxxxx”, “xxxxxxxxxxxx”, and “xxxxxxxx near me” are relatively high.

Despite the site not currently ranking in the top 10 for these keywords, the keyword difficulty is not exceptionally high, suggesting that with some targeted SEO work, these rankings could improve.

XXXXXXXXXX-related keywords: Many of the xxxxxxx-related keywords like “xxxxxxxx stores medford oregon”, “xxxxxxxx medford oregon”, “medford xxxxxxxx”, and “xxxxxx xxxxxxx medford oregon” are ranking quite well and delivering traffic, despite their medium search volumes.

These terms could also be a focus for further optimization.

XXXX/XXXXXXX-related keywords: There are several keywords related to xxxxx and xxxxxxx xxxxx that have good search volumes but are not driving much traffic, likely due to lower rankings.

Improving the SEO for keywords like “xxxx xxxxx, “xxx xxxxx near me”, “xxxxx xxxxx xxxxx”, and “xxxx xxxx service” could potentially drive more traffic to the site.

Medford-centric keywords: Since the website seems to be locally oriented in Medford, Oregon, focusing on local keywords could also be beneficial. They are already ranking well for some, but there are others with potential such as “xxxxxxxx medford” and “xxxxxxxxx medford or”.

When it comes to selecting the right keywords for your business, there is absolutely no need to guess anymore. At Good Creations, we already knew how to build great websites that rank well on Google. Now we have a tool that helps us specifically target the keywords and opportunities that matter.

When you get it right, you can achieve results like these.