Thirty articles scattered across a website don’t have the same impact as thirty articles organized into a coherent structure. The difference is the relationship between them: how they connect, how they reference each other, how they guide visitors through a topic.
A content hub takes individual pieces and organizes them into something greater than the sum of parts. It signals depth and expertise to search engines. It helps AI tools understand the scope of your knowledge. And it gives human visitors a clear path through complex information.
This article explains how to organize a 30-article content cluster into an effective hub structure. Whether you’re building content yourself or having it created for you, understanding the logic helps you get better results.
What Is a Content Hub?
A content hub is an organized collection of related content centered around a main topic. It has three core elements:
- Pillar page. The central, comprehensive page on the main topic. It provides an overview and links out to more detailed content.
- Cluster articles. Each covers a specific subtopic, question, or problem in depth and links back to the pillar.
- Internal links. These create relationships between all pieces of content.
This structure makes navigation intuitive, distributes authority across the cluster, and signals comprehensive expertise to search engines and AI tools.
How 30 Articles Fit Together
A 30-article hub typically breaks down into:
- 1 pillar page giving an overview of the main topic
- 5 to 7 subtopic sections containing 4 to 6 cluster articles each
- FAQ content either standalone or integrated
Example for a plumbing company:
- Pillar: Complete Guide to Home Plumbing Problems and Solutions
- Section 1 — Water Heaters: 5 articles on problems, repair vs replace, types, maintenance, and costs
- Section 2 — Drain Issues: 5 articles on slow drains, recurring clogs, methods, and when to call a professional
- Section 3 — Leaks: 5 articles on detection, emergency response, repair options, and prevention
- Section 4 — Fixtures: 4 articles on faucets, toilets, showers, and common issues
- Section 5 — Seasonal: 5 articles on winterization, spring checks, summer issues, fall prep, and emergencies
- Section 6 — Decisions: 5 articles on hiring a plumber, costs, DIY vs pro, expectations, and key questions
Each section covers a distinct part of the topic. Together, they establish comprehensive authority.
Three Ways to Organize Your Sections
There are several logical frameworks for grouping your 30 articles:
By Problem Type
Group articles around customer problems: water heater issues, drain problems, leak situations, etc.
By Service Category
Group articles around the services you offer: installation, repair, maintenance, emergency response.
By Customer Journey Stage
Organize content by where the visitor is in the process: education, evaluation, or decision-making.
Most hubs work best when blending these approaches.
How Internal Links Make the Hub Work
Internal links turn individual pages into a functioning hub:
Cluster to Pillar
Every cluster article links back to the pillar page, strengthening the main topic.
Pillar to Cluster
The pillar page links out to all cluster articles, guiding users to deeper content.
Cluster to Cluster
Articles on related topics link to each other, forming lateral relationships.
Cluster to Service Pages
Educational content links to relevant service pages, creating natural conversion paths.
Reinforcing Structure with Schema and Headings
Other structural elements strengthen your hub:
- Consistent heading hierarchy – H1 for title, H2 for sections, H3 for subsections
- Article schema – identifies content as an article with proper metadata
- FAQ schema – marks question-answer content for AI systems
- Breadcrumbs – show article position in the hub
How Hub Structure Supports AI Visibility
- Comprehensive coverage signals authority.
- Clear structure aids understanding.
- Multiple entry points increase discovery.
- FAQ content provides extractable answers.
A hub doesn’t guarantee AI citations but creates ideal conditions for them.
A Simple Planning Framework
- Step 1: Define the central topic.
- Step 2: Identify 5 to 7 subtopics.
- Step 3: Brainstorm 4 to 6 questions per subtopic.
- Step 4: Map connections.
- Step 5: Define the pillar page.
Building Yourself vs Having It Built
- Writing 30 articles (60,000+ words)
- Implementing schema, linking, and structure
- Establishing strategy and topic selection
Many businesses choose professional planning and implementation, but understanding the structure helps you evaluate the work.
From Articles to Authority
Thirty well-planned articles form an authority hub that elevates your entire website. The pillar, the clusters, the links, and the schema all work together to signal expertise.
If you’d like to see what a hub would look like for your business, a planning session can map your structure and help you choose whether to build it yourself or have it fully developed.
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- Stop Guessing What to Write. Start Listening to Your Customers.
- 7 Tips for Creating Engaging Content
- Why Your Website Needs an AI Authority Engine (And What That Actually Means)
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