Brand Strategy

Build a brand that earns trust before you say a word.

Your brand isn’t your logo. It’s the feeling someone gets when they land on your website, read your Google reviews, or hear your name from a friend. If that feeling is “generic” or “unprofessional,” you’re losing customers before they ever talk to you.

The Problem With Most Small Business Brands

You started your business because you’re great at what you do. But somewhere along the way, the brand got pieced together — a logo from a freelancer, a website your nephew built, business cards that don’t match either one. The result? You look smaller and less capable than you actually are.

Potential customers make snap judgments. Research consistently shows that people form an impression of your website — and by extension, your business — within seconds. If your brand looks inconsistent or dated, they leave. They don’t tell you why. They just go to your competitor who looks more put-together.

Brand Audit

I look at your entire presence — website, social profiles, Google listing, print materials — and identify where your brand is sending mixed signals. You’ll see exactly where trust is leaking and what to fix first.

Visual Identity

Colors, typography, imagery style, logo refinement — I build a cohesive visual system that works across your website, social media, print, and signage. Not a trendy design that ages in a year. Something timeless and professional.

Brand Messaging

What do you say and how do you say it? I help you define your value proposition, your differentiators, and your tone of voice — so every page, post, and ad sounds like the same confident business.

Competitive Positioning

What makes you different from the other businesses offering the same thing? I research your competitors and help you carve out a position that’s honest, defensible, and meaningful to your customers.

What Brand Strategy Includes

• Brand audit — honest assessment of your current presence across all channels
• Customer research — understanding what your actual customers value and how they describe you
• Positioning statement — a clear articulation of who you serve, what you do differently, and why it matters
• Visual guidelines — colors, fonts, imagery style, logo usage rules
• Messaging framework — taglines, value propositions, elevator pitch, website copy direction
• Implementation roadmap — what to update first and how to roll out changes without starting from scratch

Who This Is For

Brand strategy is right for you if:

• Your website, cards, and social media all look like different businesses
• You’re embarrassed to hand someone your business card or share your website
• You know you’re better than your brand makes you look
• You’re about to invest in marketing and want to make sure it’s built on a solid foundation
• You’ve outgrown your DIY branding and need something professional

How It Works

• Discovery session — I learn about your business, customers, competitors, and aspirations
• Research & audit — I analyze your current brand, your market, and where the opportunities are
• Strategy presentation — you get a clear, actionable brand strategy document
• Implementation support — I can update your website and digital presence, or guide your team through the changes

Brand strategy projects typically start around $2,000 for a focused brand audit and positioning, with full visual identity packages available for larger scopes.

Related: Why Visitors Don’t Trust Your Website · Designing a Website That Gets Calls · Web Design Services